25 Things You Need to Know Before Buying a Small Business Website

by | Sep 8, 2020 | Lunch Break, Marketing, Website Design, Website Security, Websites | 0 comments

Most people don’t realize that buying a small business website is like buying a car. Nearly everyone hates buying a car, and for a variety of reasons. For example, people dislike that there are a ton of unknowns when purchasing a car. Buyers enter a high-stakes negotiation, one where they may not have enough information to know if they’ll ultimately like the car. Last but certainly not least, there’s always a chance that even if they feel like they negotiated well, they’re actually getting ripped off in the final deal.

If people realized that many of the same things were true about the website development industry, they’d make far fewer mistakes when purchasing a website. The unfortunate truth is that most web development companies operate similarly to car dealerships. Both use the disparity between what you know and what they know to maximize their own profits. The people who know the least get ripped off the most.

Small businesses fare the worst of all when it comes to getting a new small business website. Most website developers don’t have small businesses in mind when they design their pricing structures, and that means that small businesses have a systemic disadvantage when it comes to getting a new website.

At Quantum Renegade, our promise to our clients, and the world at large, is that we won’t leverage information against you. In the spirit of openness, we’re going to cover as many of the things that most small businesses don’t realize, but really need to know when they’re getting a new or redesigned website.

7 Things to Know About Small Business Website Design

1. Website Design Isn’t Designed for Small Businesses

If you go to the average web developer and ask for a quote, you’ll probably get a price somewhere between $2,000 and $10,000. That’s a ton of money! In fact, it’s more money than most small businesses and especially micro-businesses can afford to spend on a website.

That’s a clue that many website development companies don’t have the little guy in mind when they’re creating their offerings. Instead, they’re going after companies that might not miss the thousands of dollars that they spend on a website, in the same way that luxury car companies design their cars for people who won’t miss exorbitant sums of money. We’ll explore this topic more in our pricing section, but for now we want to point out that

2. Ugly Websites Outperform “Fancy” Websites

One of the ways in which design studios try to impress potential clients is with fancy website demonstrations. Using all the latest tools, and powered by a sizeable, and expensive, team of graphic designers and digital artists, they try to “wow” people to the point that they feel the outlandish price tag is justified.

However, ample research has shown that objectively “ugly” websites outperform their refined brethren. When we say “outperformed,” what we ultimately mean is “generated more money for the website owners”. This is a widely-reached conclusion, with major outlets like Search Engine Journal and Neil Patel espousing the merits of websites without pricey visual clutter.

3. There is Beauty (and Profit) in Simplicity

The reason that “ugly” websites convert better than more visually stunning websites seems to come down to the tension between distraction and conversion. If your goal is to get someone to click a button, such as a “buy now” or “schedule a call” button, then anything that distracts users reduces the rate at which they click the button. This includes beautiful, but complex and distracting visual elements.

Instead, simplicity, rather than ugliness, is what increases conversions. By removing visual distractions and limiting the number of decisions that a potential customer can make, companies can increase the rate at which those prospects perform actions that will lead to increased revenue for the company. Plus, people rarely call simple things ugly. Apple built an entire brand identity on that fact.

If you don’t care if you make money with your website, then it’s okay to pay more for fancy design tricks that will destroy any hope of doing so. If you want to make money, go with a simple design.

4. Form Should Follow Function

If simplicity can help you achieve your marketing goals on your website, then it stands to reason that you should have some goals when talking about the design of your website. Many businesses get a website for its own sake. And while having a website to show people you exist and provide basic information is a good thing, those goals are only scratching the surface of what your website can do.

However, your business website won’t achieve your goals if you haven’t yet defined them. Many web design companies are okay with this situation because it makes the job easier for them. If you don’t know what to ask for, they don’t have to deliver it. And, less work equals more profit, so they’re not exactly foaming at the mouth to make sure you get more work done.

This is yet another reason why you should reconsider working with a design agency with a focus on the visual appeal of a website. Instead, you should look for a company that can help you define marketing goals for your website and explore what might be a good direction for your business to take, even if you’re not going to start using every marketing channel immediately.

5. Website Builder Tools Don’t Make You a Designer

Companies like Wix, Weebly, and Squarespace are constantly running ads that make it look super easy to build and operate your own website. And if you’re technically savvy and already have a good eye for design, their tools may well be easy to use. However, when using them, you’re in control. You have to make decisions about how your website looks and operates, and the final product will reflect your skill.

For many people, the end result is a website that looks amateurish or functions poorly. And that’s solely because not everyone is a great designer, even though they’re great at other things. Unfortunately, there’s no real design help from these companies, at least at the cheaper tiers. You’ll have to upgrade to a package that typically costs hundreds of dollars a month to get professional design help, and at that point, you’re arguably worse off than if you went with a regular web developer.

It hurts me to see a small businesses or other organizations fall into this trap. Not only does their poorly designed website make them look unprofessional, but they also frequently don’t optimize their website to convert, rendering it largely ineffective in converting the brave few prospects who visit their underwhelming sites. Of course, you shouldn’t spend money on a designer if you don’t have to, but wise companies will determine if they already have the talents needed to pull off the project in-house before spending money on a website builder tool.

6. Website Designs are Mortal

In times past, you could expect your website design to stay fresh and usable for five years or longer. However, as more businesses have moved onto the Internet, and as Content Management Systems have made it increasingly easy for websites to be visually updated, the lifespan of a website has shrunk and continues to shrink.

In highly competitive industries, the average website design lifespan is less than three years. How have web developers responded? Most have laughed their way to the bank. They’re thrilled when they sell you a product and get to turn around and do it again in just a few years. And they’re okay with you jumping ship to another web developer in a few years’ time, because they know they’ll be the beneficiary of customers leaving other companies.

This industry needs a paradigm shift. You shouldn’t have to reteach a company about your business every few years in order to get a decent website. And web developers should want to treat you so well that you won’t want to switch every few years. A desire to have clients for life and to provide a way for small business websites to stay up to date without having to pay full price for each new design update led us to create the Renegade Rewards program.

In addition to other great website maintenance options and discounts on our other products and services, Renegade Rewards allows companies to get half off a total website redesign after just two and half years–well before many website designs will expire. And, most companies will be able to get a redesign at no cost in as little as sixty months.

We’d love to have you as customers for life, and we’re going to do everything we can to make it easy for you to stay. Our forever-fresh websites give you a reason to stick around, and gives us an incentive to treat you right, though we didn’t need one in the first place.

So, be wary of companies that won’t talk about how long they expect a website design to last, and definitely avoid those who want another $10,000 to update your website just a few years down the road.

7. Mobile Compatibility is More Important Than Ever

Smartphones are now ubiquitous. It’s not uncommon for mobile users to account for more than half of all visits to a website in many industries today. Consequently, website design needs to be working for two different audiences at the same time. The first is for the users who visit on their computers. The second is for those who visit on their phones.

Considering that load time is one of the most important factors in mobile users’ conversion rates, we have yet another reason to cut fancy graphics out, since they can disproportionally increase load times for mobile users, and degrade the overall experience.

If you’re not working with a web developer who understands mobile website design, then you’re probably going to end up with a website that doesn’t work well for more than half of your users. We think that’s a terrible situation, and so our websites are mobile-ready from day one, at no extra cost to you.

3 Things You Should Know About Business Email

While you may not have predicted it, business email is an area where companies overpay, destroy productivity, or outright appear unprofessional. The good news is that most of these problems are easy and inexpensive fixes, you just have to be informed about your options, something that many web developers fail to do.

8. You Should use a Professional Domain for Your Email Addresses

Have you ever met a businessperson who lists an email address on their business cards that ends in @gmail.com? What do you think about them when they do the same on their Facebook page, or worse, on their website? This is clearly a problem for those people. Using a Gmail or other free email service for business purposes, makes them look super unprofessional.

“Real” businesspeople use emails that end in their domain name. Of course, they might be great at their jobs, but they’re getting in their own way by doing something that looks unprofessional. You shouldn’t take a hit to your credibility because you don’t have a professional email address.

However, the problem doesn’t end there. For those in the know, seeing a basic free email address can be a red flag that the person doesn’t know what they’re doing. Why? Because the fix for the problem is both relatively easy and pretty cheap. You can purchase a domain for your business through Google Domains for as little as $12. And that includes the ever-important domain privacy protection that many companies upcharge for!

And, if you want an email, you could pay Google $6/month to get an email for your business at that domain, through the Google Domains tool. You wouldn’t need to learn anything about managing websites or mess around with the backend of a program. Click button, get a business email. So, if someone is still using a free email account, they haven’t done enough due diligence on running their own business. Are they really going to take of yours?

We can help you with all these steps, even if you’re not planning to use us for your website development needs. Or, if you do want a website, you can get quality hosting for less with us. We offer a hosting package that costs just $55/year. That way, you can build a simple WordPress website, and get an email that matches, for less than you’d think!

9. The Best Business Email Service isn’t GSuite for Business

Web design tools like Wix, Weebly, and Squarespace, and many web design companies recommend that you use GSuite for Business by Google. In fact, we even plugged it in the paragraph above. This service provides a professional email at your domain, plus premium versions of its other tools for $6 per user per month. However, the low price is deceptive. For just you and four employees, that’s nearly $300 per year, just to use email!

The beauty of the system is its simplicity. You don’t have to know how to operate the backed of email accounts to get it running, and you can easily setup professional email accounts.

Unfortunately, it’s a terrible deal for most small businesses. While GSuite does come with some tools that make it easier to manage your employees’ professional emails, the truth is that email mostly requires you to set up emails for each employee once, and then do nothing for the rest of the account’s life. Why should anyone pay $6/month for that privilege? If you have just a few employees, that’s hundreds of dollars a year for features that you won’t be actively using.

Likewise, the fact that you can use tools like Google Docs and Sheets for free, means that you’re really not getting much value out of GSuite for Business unless you’re saving so much time in terms of management and collaboration that it outweighs the relatively high price. That’s not going to be the case for most companies.

Instead, you can purchase an inexpensive web hosting solution, add email accounts at no extra cost, and then use the IMAP protocol to import it into the email client of your choice.

Web designers like putting you on GSuite, because it requires almost no work on their end to set up, and sometimes they can make a little margin for each employee business email account you add to the network. It’s like free money for them, even though it may not be the best fit for your business.

10. You Don’t Have to use Webmail

When companies aren’t spending too much on GSuite, they seem to go to the other extreme, and use a webmail client like Roundcube. We have nothing against Roundcube. It’s a perfectly serviceable open-source webmail option, but, like many webmail options, it lacks features that you would find in a modern email client, like Gmail.

Again, having a web server of your own allows you to use the email client of your choice for your business email accounts. Using the Internet Message Access Protocol, or IMAP, you can sync an email account to almost any mail client. For example, you could send and receive your emails through a free Gmail account for your “@yourbusiness.com” email account.

That way, you could use a modern mail client, add a signature to your email, and take advantage of Google’s spam filters, without having to pay $6/month for the privilege.

This is the solution that we recommend to most of our clients. It ensures that you have a professional business email address, while getting you the benefits of a modern Gmail account, without having to overpay for the experience.

5 Things You Should Know About Small Business Website Pricing

11. You Can Get Transparent Pricing Your Small Business Website

So far, we’ve talked a lot about the expectations that you should have for your small business website, now it’s time to talk about the nuts and bolts of pricing. One of the unfortunate things about the web development industry is that it behaves like an oligopoly, despite the large number of producers.

One of the worst effects of this is that pricing is almost never transparent. Despite the fact that the scale and scope of projects doesn’t change much between clients, most companies insist on delivering custom quotes.

While in theory that means you could be getting the best possible deal from each web designer, just like with car salesmen, the end result is that the web developer maximizes their profit.

We believe that’s not fair to you. That’s why we feature fair and transparent pricing on all of our website packages. You’ll know exactly what you’ll get, and you’ll know exactly what you’ll be paying for it. Plus, you’ll know that the deal you got was as good as what everyone else got. No more worrying about getting ripped off!

12. You Don’t Have to Overpay for Your Small Business Website

Make no mistake, in the early days of website development, the process was expensive for a reason. Relatively few people had the knowledge needed to do a good job, and most projects required coding from the ground up.

However, new tools and techniques mean that less labor is required to build a great website. As a result, the price of developing a website has dramatically fallen. And yet, website pricing has largely remained shrouded in mystery. The price at many agencies is high, and no one can honestly say why. With greater transparency, we’d see lower price.

Of course, transparent pricing means nothing if you’re not getting a great deal. We want to make sure that you get that great deal.

Companies have also known since the days of Henry Ford that standardizing a product offering can lead to speedier production and lower production costs. Consequently, it’s baffling that some web design companies continue to rely on fully-custom jobs.

If you’re considering doing business with a company that will charge you four or five figures for a small business website, you have to ask why.

Could it be because they haven’t adopted modern tools that would allow them to build your website more quickly and at a lower price? Is the website worth less than they’re charging because they’re not using modern methods?

Or, could they have adopted processes and tools that cut production time and difficultly, but kept their prices high because it increases their profit margin?

We don’t want to rip you off. Instead, we want to take advantage of the best tools and fastest practices so that we can offer you a deal so good that your friends will want in.

Our custom-designed small business websites start at just $499 down plus $45 per month. For those of you keeping track, that’s 75 percent cheaper than the cheapest agency prices.

13. You Don’t Have to go Overseas to get a Deal on Website Design

Some small businesses try to save money by outsourcing work overseas. And in all fairness, that sometimes works. However, sometimes it doesn’t, and when it goes bad, it often goes very bad.

A great way to mitigate risk is to use a company based in America that uses American workers on its projects. While we certainly aren’t the only company that matches that description, we like to think that we’re the one that offers the best prices on our web packages—to the point where you’ll save little to nothing by going overseas, and you’ll still get better service with us.

14. The Best Way to Get a Small Business Website isn’t to Build it Yourself

Honestly, there’s something to be said for learning to build and manage your own website, especially if you’re a new business or even a solopreneur.

However, like we covered in our design section, if you’re not a designer then you might end up with an underwhelming and underperforming website.

Our Lunch Break program provides you with a predesigned website that’s ready for you to put personal touches on. Since the design is done, you don’t have to worry about appearing unprofessional if you’re not a great designer. And since it’s built on WordPress, it’s well documented, supported, and easy to pick up. That means you’d be in a good position to learn how to manage your website, without the hassle of creating it from scratch.

Oh, and it starts at just $10 per month.

15. The Reason You Can’t Get Your Web Developer to Respond are Financial

We frequently hear stories about business owners reaching out to their web developers for simple fixes and updates . . . and hearing nothing back for days and sometimes weeks. Or, they get a quick response, but the developer can’t or won’t fix the problem, or delays the fixes for as long as possible. What’s going on?

The secret lies in the fact that most web developers’ income is frontloaded in a project. While you may still end up paying a small monthly fee, that only goes towards covering the hosting costs each month and isn’t a guarantee of continued service.

Consequently, most web developers make more money by earning new clients than by maintaining the ones that they have. They have little to no incentive to actually provide the updates and other changes that you request, and they certainly have little incentive to make those changes quickly. The time they would spend on you could be more profitably spent searching for new clients and working on new websites.

We believe that companies should be able to get changes to their small business website whenever they need them as fast as possible. Consequently, we designed our website packages from the ground up to ensure ongoing support for our clients.

Every month, you gain points in the Renegade Rewards program, giving the power back to you. You can spend points however you want, such as on content updates, design changes, additional pages, and more! Or, you can stockpile them for bigger rewards, like free and reduced price total website designs.

Our hope with this program is that you always feel like you get the support you need. And, since 99 percent of requested changes are implemented in the same day, you’ll never have to wait and worry. Plus, we’re based here in the US, so you’ll be able to have open and clear lines of communication with us at all times.

Five Things to Know About Digital Marketing

16. Digital Marketing isn’t as Expensive as Many Think

One of the biggest misconceptions about digital marketing is that you’re going to have to spend a lot to get it to work. One major effect of the Internet is that it serves as a great equalizer for businesses. Consequently, there are a ton of options that are either inexpensive or that you can develop with invested time instead of money.

Blogging, building up a following on social media, and starting a newsletter can all be very inexpensive or free, but pay real dividends when it comes to building a business. If you want to learn more about what digital marketing is, make sure you check out our guide to digital marketing.

However, part of the reason that digital marketing is so expensive is that marketing companies create big margins for themselves, usually by taking a percentage of the total ad spend. That pricing strategy dramatically drives up the total cost, without a lot of added value for the small business on the other side of the transaction.

Consequently, finding the right marketing partners or learning how to run the campaigns in house can save small businesses a ton of money in the long run.

17. You Need a Great Website to Run Digital Marketing Campaigns

While your digital marketing efforts may take place on other platforms, your website still matters. For one, it is, or should be, the best online source of information about your products and services. For another, it’s one of the best ways to establish that you’re a real business. Anyone could advertise online or on social media. Having a professional-looking website is one of the best ways to establish legitimacy in the minds of people who found you for the first time though ads.

Your website can create efficiencies across multiple marketing campaigns. You can create landing pages that can serve as a central arrival point for campaigns on different platforms. Little optimizations like that can greatly reduce the work you have to do to create a successful marketing campaign–and you can only do that with a high-quality small business website.

18. Your Website Provides Valuable Customer Data

With the passing of legislation like the GDPR in the EU and the CCPA in California, customer data has become something of a dirty word. While there are real ethical concerns about how companies use customer data, there are ethical and consensual ways of taking advantage of the information you gain about your users.

For example, observing how website visitor behaves can give you valuable insight into how well your digital marketing efforts are working. Tools like Google Analytics can show you how potential customers interact with your website and can help you generate the insights you need to improve your website copy and optimize your pages for conversions.

Not all web design companies care about you use customer data. Again, the more they have to do, the lower their profit margins. With our Quantum Assurance package, we help you get the Privacy Policies, Disclaimers, and Terms of Service you need to keep your business compliant with privacy legislation and to keep your users informed about how you use their data.

We also install Google Analytics for free from the very beginning, so that you can understand how users interact with your website from day one.

19. Your Website Can Save You Money on Digital Marketing

One trend over the past few years has been the dramatic increase in price for advertising on social media platforms. This mirrors the rise in PPC advertising on platforms like Google Ads that happened previously.

In the early years of Internet marketing, few large corporations, and even few small businesses understood how the platforms could be leveraged to grow their businesses. As time passed, more and more companies started to take advantage of these digital marketing streams. Since online ad space is sold on an auction system, more bidders leads to an increase in price.

Consequently, paid social media marketing isn’t as cost-effective as it used to be. In this environment, small businesses need to get creative to make the most of their marketing budgets.

One of the best ways to get your marketing dollar to stretch further on any platform is take advantage of retargeting. Retargeting is the process of creating an ad campaign that only shows ads to people who have interacted with your brand before in some capacity.

Retargeted ads convert up to five times as frequently as normal ads, likely because people who see them already have some brand awareness or trust. However, retargeted ads don’t cost any more to run. That makes them a powerful tool for businesses who want to increase their ROI on online marketing campaigns.

However, you can only retarget ads if you have data about the people who have already interacted with your brand. Tools like Facebook ads allow you to retarget ads to people who have seen your ads and organic content before, as well as those on your website if you install the free Facebook Pixel tool.

Similarly, Google Analytics data can be used to retarget ads on Google’s Ads platform, which includes search engine marketing and the display network.

By using retargeting, you can cut your marketing costs while still achieving the same results, or you can achieve much greater returns from the same budget. However, retargeting is only really possible if you have a high-quality website and the technical expertise to set the required components up correctly. If your web developer doesn’t know how to prepare your website for retargeting campaigns, then you’ll miss out on this powerful advertising tool.

20. Your Web Developer Should Help You With Your Digital Marketing Strategy

Since your small business website is such a critical part of your online marketing efforts, it makes a certain amount of sense that your web developer should understand online marketing. Even if the web design agency isn’t a full-service agency, they should at least understand enough about marketing to help your company or the marketing agency you hire to implement the changes to your website that are a necessary part of every great marketing plan. If they don’t, you’ll be stuck making them yourself, or even possibly be unable to have the changes made altogether.

That would be a massive bummer. Why? While you might not notice it at first, it will lead to significant lost time and money over time. And yet, it happens, often without the business realizing that they’re not taking full advantage of their website.

At Quantum Renegade, we love online marketing. From blogging to SEO, social media marketing to PPC ads, and email marketing to basic contact form integration, we love making digital marketing work. And, we’re always more than happy to share everything we know with small businesses because we’re a small business and want to see everyone succeed.

When it comes to a comprehensive digital marketing strategy, there are several things that need to happen on your website in order to make a marketing campaign successful. Advanced analytics, speed optimization, and search engine optimized pages are something we deliver to all of our clients, regardless of whether they’re looking to launch an all-out digital marketing spree, or just want a basic website to prove that they exist.

Plus, we build on WordPress. WordPress is extremely modular, which means we can expand its functionality to meet the needs of your digital marketing strategy. It’s also so popular that nearly every major digital marketing tool comes with a simple, frustration-free integration that won’t cost you any additional money!

Three Things to Know About Website Security

21. Your Website Security Matters

Just because you’re a small business, doesn’t mean you shouldn’t have world-class website security. While the odds that your site would be targeted by malicious actors is low, it’s important that you take the appropriate steps both to protect yourself and to discourage attackers from targeting you.

Another reason you should prioritize website security is that data leaks and other kinds of breaches can open you up to legal liability. You don’t want to get investigated by the government or sued by your clients because of a preventable security problem. As a responsible business owner, it’s important that you prioritize this area so that you don’t end up spending time and money to fix foreseeable problems.

Web developers should be able to advise you on what you can do to keep yourself and your users safe, including what security WordPress plugins they’ll use. If your website developer can’t detail their plan for keeping you and your users safe, it’s time to consider a new option.

22. SSL Certificates Matter

One of the best ways you can secure customer data and eliminate a common source of attacks is through the use of an SSL certificate. An SSL certificate encrypts data that passes between a user and the server that your website is on.

As a result, SSL certificates compensate for security mistakes made by users of your website. For example, unsecured Internet access in places like coffee shops and airports can allow attackers to intercept information. In a worst-case scenario, attackers could gain access to any information sent over the connection, including things like names, addresses, social security numbers or credit card information.

The SSL certificate encrypts that information so that even if it is intercepted, the person who gets it can’t read of it. That one simple fix helps keep your users safe.

The sheer importance of SSL certificates manifests itself in other ways. Most modern browsers, like Chrome, Edge, and Firefox, warn users if they access a website without an SSL certificate or with an improperly configured one. These warnings discourage users from staying on your website and dramatically reduce conversions and sales.

Search Engines like Google rank websites with SSL certificates higher, because they want to encourage sites to adopt better security practices.

We know that the process of getting the right SSL certificate for your site can be confusing. There are a lot of different options available, and the right one will vary based on your website configuration and business needs. If you have questions, chat with us via email and we’ll be happy to help you find the right fit for your business website.

We also buy SSL certificates in bulk, which enables us to sell them to you at very low prices. In fact, we offer them below MSRP in most cases, so if you’re looking for a deal on these powerful security tools, be sure to check out our SSL certificate options.

23. Your Website Needs Regular Updates

As a cornerstone of your online presence, it’s important that your website works. One of the most common reasons that websites break and stop functioning is that some part of the website updates and the new, updated version turns out not to be compatible with other parts of the website. Situations like these, where an update “bricks” a site, brings a lot of important parts of website security into focus at once.

First, it’s important that you or your web developer keep backups of your website so that if something catastrophic occurs, you can easily restore your website to its previous state. We offer free daily backups with all our web hosting and web development plans. If something goes wrong we (or you) can restore the website by clicking a single button in the c-panel. Easy website restoration results in peace of mind for business owners since any kind of errors can be quickly fixed.

Second, updates are necessary to keep your website security in tip-top shape. No website is an island. If you’re building a website on a content management system like WordPress, Joomla or Drupal, both the system itself and the different plugins you use to enhance its functionality need to be updated to maintain your website security. Even if your website is custom-made, it likely uses shared libraries or codebases in its operation, which would also need to be updated. Without those updates, you could create a security nightmare for your business and potentially open yourself up to legal liability.

Third, sometimes plugins, themes, and other parts of a website receive an update that renders them incompatible or breaks them completely. Or they may lose their ongoing support, and become risky, since they’re not getting regular security updates.

Ongoing website support is important because parts of your website that worked together in the past may not continue to play nice in the future. If you have an unresponsive web developer, it’s going to be hard to get the necessary changes made to your website to ensure that it works properly and keeps your users safe.

2 Things to Know About Website Functionality

24. Custom Websites Have Hidden Limits

Something many people don’t realize when they’re purchasing a website today is that few companies design each website completely from scratch anymore. In the early days of the Internet, web design companies would write each individual line of code that went into a website by hand. A proliferation of tools over the past two decades means that it’s inefficient to build from scratch. Non-coincidentally, the overall quality of websites has risen dramatically over the past two decades.

However, many businesses still insist on “custom” website development. And, that’s fine, but you should know that the company you hire is using some kind of tools, and there’s a good chance that something, or even a significant portion of the final product, will be recycled from other projects.

There’s something fundamentally deceptive about saying that you do “custom” development when you don’t in the fullest sense of the term. However, that little word, “custom,” has a lot of power. “Custom” development takes longer and costs more because it’s fundamentally inefficient. And there’s nothing to be proud of when it comes to using outdated business practices that do little but make the project cost more and take longer to complete.

At Quantum Renegade, we try to be upfront and transparent about everything we do. We build our websites on WordPress, using Divi as our site builder tool. We may also look at a theme while doing the initial design of your website, but across the course of our collaboration with your company, we develop something totally new and original, that fits your business like a glove.

Using these tools lets us be fast, efficient, and keep your costs low, while still building beautiful, feature-rich websites.

25. WordPress Websites Have the Most Features

One of the best ways to keep costs low is to avoid reinventing the wheel. WordPress has more than 50,000 plugins available for free use on websites. Each plugin is a tool that can alter how a website works or add a feature or function. No competing website platform comes anywhere near this level of support. If you want a full-featured website, then you have two options:

  1. Either pay tens of thousands of dollars for a pricey design studio to literally reinvent the wheel, or
  2. Hire a great company like Quantum Renegade to take care of your needs and your wallet. It’s really that simple.

Don’t waste money on companies that want to get paid to redo work that’s already been done. Instead, work with a company that builds on WordPress. Not only does it come with more features than other kinds of websites right out of the box, but it’s constantly getting better over time.

Plus, it’s well known and well-supported. If you need to end service with us or grow enough to where it makes sense to hire an in-house web developer, then the transition from external to internal support will be relatively seamless.

So, if you’re not working with a company that builds on WordPress, you’re gambling against your future. That’s never a good idea! WordPress is flexible enough to help your website grow with you over time, no matter where your business journey takes you.

Final Thoughts

We hope that our 25 different things to know before buying a small business website have helped you gain a deeper understanding of what to discuss with your web developer before you move forward with a project. If you’d like to learn more about our offerings, be sure to check out our website hosting and web design and development packages.

You can also give us a call anytime to see if we live up to our online persona.

What do you think of our list? Did we miss anything people should know? Let us know what you think in the comments section below!

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